Hello,

Experience

Brand Strategist

Lazaris | Business transformation, brand, and design agency
Los Angeles, CA | 2022 - Present

• Developing business strategies

• Conducting market and competitive analyses

• Performing brand audits

• Defining brand and marketing strategies

Executive Director

Rock Robster | Producer of world-class downhill skateboard events
Vancouver, BC | 2012 - Present

• Defining company mission, vision, and values

• Directing operations, logistics, and marketing team leads

• Defining brand strategy

• Developing experiential marketing campaigns

• Building and owning strategic partnerships

Creative Director

Landyachtz | Global skateboard, bicycle, and outdoor lifestyle brand
Vancouver, BC | 2015 - 2022

• Communicated core values and championed culture

• Led teams through a 100+ product annual release cycle

• Oversaw factory production and communication

• Directed production of digital and print media

• Owned agency engagement and relationships

• Directed and deployed a modern e-commerce experience

Brand Strategist

Cannabis Company | Details protected by NDA
Vancouver, BC | 2021 - 2022

• Conducted market and competitive analysis

• Translated founder goals into comprehensive business plan

• Developed brand and marketing strategies

• Developed product strategy

• Owned agency engagement and relationships

Brand Director

RYU | Multi-discipline performance training and fitness brand
Vancouver, BC | 2014 - 2015

• Guided founders through development of brand, vision, and identity

• Conducted market and competitive analysis

• Owned agency engagement and relationships

• Strategically aligned brand vision with product design and development

UX Designer

ACL Services | Global technology leader in security and risk management
Vancouver, BC | 2012 - 2014

• Redesigned an enterprise application suite for Fortune 500s

• Conducted usability research

• Developed best-in-class interaction design frameworks

• Created flexible and robust visual design language

• Worked with cross-functional teams

Designer

Recall System Pro | Health technology software empowering dental practices
Vancouver, BC | 2010 - 2012

• Conducted extensive user and industry research

• Wireframed workflows and interactions

• Produced library of visual styles for developers

• Designed a highly intuitive and robust application interface

• Developed brand identity

• Designed website and product overviews

• Developed marketing collateral

Designer

Neteller | A global payments platform and digital wallet
Calgary, AB | 2005 - 2010

• Created visual and motion design for a digital wallet desktop application

• Designed web application member account pages

• Designed payment flows for various web applications and custom site integrations

• Developed brand and marketing concepts

• Designed and localized marketing assets for 13 languages

• Collaborated with cross-functional teams in agile development environments

Instructor

Tao of Peace | Martial arts and life skills studio
Calgary, AB | 2004-2010

• Provided guidance and leadership to students and instructors

• Provided martial arts training to students of all ages

• Developed comprehensive curriculum for student progression

• Conducted public demonstrations and tests

Designer, Copywriter

CTRL-F1 | Developer and provider of automated help-desk software and services
Calgary, AB | 2004

• Adopted user-centered approach for content creation

• Crafted clear and concise product messaging

• Integrated copy with design to enhance overall user experience

• Implemented core content strategies to align with product delivery

• Collaborated with product, marketing, and sales teams

Editor, Designer

InTouch | English language lifestyle magazine
Ningbo, Zhejiang | 2003

• Curated the creation of high-quality, engaging content

• Aligned lifestyle and cultural interests of the magazine’s target audience

• Developed network of freelance writers, photographers, and artists

• Collaborated and guided contributors

• Worked with investors to creat compelling integrated advertisements